Smart Stuff

Smart Stuff From the Blog

The Olinger Group Founder and CEO Jude Olinger was featured in a recent Computer World article discussing the benefits and possible uses of the Apple’s new iPad 2.  The Olinger Group pioneered the use of the original iPad in market research.

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Green-Suit

Research Analyst Megan Holstine examines how the market research industry is changing with the times to become more environmentally conscious.

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Is Traditional Mystery Shopping Becoming Obsolete? Mystery shopping is used as a tool by companies to evaluate the shopping/buying experience of its customers. Companies then use the feedback to make improvements regarding their employees, facilities and processes. Mystery shopping provides valuable insight for businesses, which is why companies are willing to invest in it. However, […]

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NEW ORLEANS, LA – February 8, 2011 The Olinger Group Founder and CEO Jude Olinger and Chief Research Scientist Dr. Dennis Gleiber shared their industry expertise recently with a group of business school students four states away without leaving the company’s New Orleans offices.  Using Skype internet video service, Olinger and Gleiber lectured students at […]

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Market Research on a Budget

January 27, 2011
Boy-in-Sand

Account Executive Jorie Kirschbaum decodes the mystery of how to make do with less when planning your next market research project.

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Research Analyst Megan Holstine tells industry trade journal how an iPad being used for collecting interviews was stolen then recovered – and how the data on the device was never in danger.

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Routing-Sign

Can someone please complete my survey?  Managing Director explains why routing makes it easier.

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This week, the Census Bureau released preliminary findings from the 2010 Census.  Not only will these results change the country’s political landscape through Congressional redistricting, but these new data sets will also change the way many businesses look at local markets.

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