Smart Stuff

Smart Stuff From the Blog

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Account Executive Aja Hite describes how an innovative project helped The Olinger Group break the walls down for in-person interviewing.

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Parents leaving kids at home for school supply shopping may signal larger trend of shifting consumer habits.

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Inc. Magazine Unveils Its Annual Exclusive List of America’s Fastest-Growing Private Companies—the Inc.500|5000.  New Orleans-based The Olinger Group Ranks No. 2398 on the 2011 Inc. 500|5000 with Three-Year Sales Growth of 100%

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What’s Your Cell Number? The trend of decreasing telephone landlines has begun to affect the market research industry and limit the ways we are able to reach respondents.  With so many options for cellular phones available, it makes sense for people to abandon their landline.

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Market researchers need to be creative to clear new hurdles in survey response

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BLOG – Dr. Dennis Gleiber continues his post on high scores and how sometimes they may not be consistently attainable.

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BLOG – Dr. Dennis Gleiber explains how limits can impact satisfaction scores in his latest post.

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BLOG – Are changes in consumer behavior caused by the recession temporary or here to stay?

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