NEW ORLEANS, LA – July 28, 2010 The nation’s largest and most widely-read newspaper, USA Today, prominently featured The Olinger Group on the cover of the publication’s “Money” section Wednesday, July 28, 2010. Marketing reporter Bruce Horovitz’s story explained how The Olinger Group is pioneering the use of Apple’s iPad in the market research industry. (more)
Smart Stuff
July 28th, 2010
The Olinger Group featured in USA Today Article
June 29th, 2010
Scoring
If your customers are asked to evaluate your business, did you know that the scale used in a survey could affect the outcome? The Olinger Group studied both 6-point scales and 5-point scales for customer service. One scale listed the following options to the question “Are you satisfied with…” – Very Satisfied, Satisfied, Neither, Dissatisfied, (more)
June 29th, 2010
HEDIS
For 2010, The Olinger Group has been certified by the National Committee for Quality Assurance (NCQA) to administer Healthcare Effectiveness Data and Information Set (HEDIS) surveys. This certification has only been awarded to a select group of 13 firms in the market research industry. The HEDIS certification allows health care plans to contract with The (more)
June 29th, 2010
iPad
The Olinger Group has become the first company to embark on a major consumer behavior study using Apple’s new iPad. In just a few weeks, The Olinger Group outfitted surveyors in 130 shopping malls across the country with hundreds of iPads. Surveyors have interviewed more than 50,000 shoppers with iPads – finding out why they (more)