The Olinger Group

This type of research is focused on getting the most bang for your buck.  Connected to satisfaction and loyalty research, optimization studies discover what the best case scenario is for a business.  This can be applied to brands or products, where optimization discovers which features consumers are most satisfied with, and which they find most important.  Additionally, encouraging the drivers of loyalty, a brand will increase the connection between itself and the consumer.  In a final step, pricing could be optimized to find the best price consumers are willing to pay for a particular set of features.

• Brand Equity
• Price Optimization