The Olinger Group

How much does your market expect to pay and much will your market bear are distinct questions and part of the “optimization” problem confronting every seller.  Few products or services are so concrete that pricing is a simple interval estimation.  Price sensitivity identifies the changing nature of both offering price and selling price in the context of the trade offs buyers must make in a market place of multiple and complex offerings.  Pricing and price sensitivity research puts you inside the heads of your customers before you and they even enter the market place.  Making the right offering at the right price means you can anticipate sales, minimize risk, and maximize profit.