Loyalty and Retention Studies

Loyalty studies measure the link of a customer, employee, or member to the brand/product, company, or association.  Stronger loyalty can mean less turn-over or brand switching, as well as a greater bond to the overall organization.  Companies can discover how a customer, employee, or member feels in relation to the company, as well as the strength of the bond.  Furthermore, factors driving loyalty can be identified and worked on to increase loyalty.

This may include:

  • Brand Loyalty
  • Customer Loyalty
  • Employee Loyalty
  • Member Loyalty
  • Psychological/Motivation Research