Attitude, Image, and Usage Studies

This research allows a company to see their business from the eye of the consumer or buyer.  It is in a way testing the effectiveness of a company, brand, advertising campaign, etc.  By determining users’ attitude toward the company/brand, the way they perceive the company/brand (image), and how/how frequently they use the company/brand, we can uncover motivations and drivers of usage.  It is a very valuable type of research for any business…

This may include:

  • Advertising Effectiveness
  • Brand Identity
  • Concept Testing?
  • Corporate Image/Identity Research
  • Benchmark Studies
  • Branding/Identity Testing
  • Hospital AIU