Attitude, Image, and Usage Studies
This research allows a company to see their business from the eye of the consumer or buyer. It is in a way testing the effectiveness of a company, brand or advertising campaign. By determining user attitudes toward the company/brand, the way they perceive the company/brand (image), and how or how frequently they use the company/brand, we can uncover motivations and drivers of usage. It is a very valuable type of research for any business.
This may include:
- Advertising Effectiveness
- Brand Identity
- Concept Testing
- Corporate Image/Identity Research
- Benchmark Studies
- Branding/Identity Testing
- Hospital AIU

