The Olinger Group

Satisfaction studies aim to measure the levels of satisfaction, the relationship of satisfaction to perceived importance, and drivers of satisfaction.  This research is applied to many different settings and is invaluable to any organization.  Determining whether your customers, employees, or members are satisfied, and what they are satisfied with, will allow a company or brand to strengthen itself from the core.  Dissatisfaction can be corrected only if it determined and understand by the decision makers.

This may include:

• Brand Satisfaction
• Customer Satisfaction
• Employee Satisfaction
• Member Satisfaction
• Patient Satisfaction
• Problem Detection/Dissatisfaction
• Product Satisfaction
• Psychological/Motivational Research
• Taste Tests

Loyalty studies measure the link of a customer, employee, or member to the brand/product, company, or association.  Stronger loyalty can mean less turn-over or brand switching, as well as a greater bond to the overall organization.  Companies can discover how a customer, employee, or member feels in relation to the company, as well as the strength of the bond.  Furthermore, factors driving loyalty can be identified and worked on to increase loyalty.

This may include:

• Brand Loyalty
• Customer Loyalty
• Employee Loyalty
• Member Loyalty
• Psychological/Motivation Research

This type of research is focused on getting the most bang for your buck.  Connected to satisfaction and loyalty research, optimization studies discover what the best case scenario is for a business.  This can be applied to brands or products, where optimization discovers which features consumers are most satisfied with, and which they find most important.  Additionally, encouraging the drivers of loyalty, a brand will increase the connection between itself and the consumer.  In a final step, pricing could be optimized to find the best price consumers are willing to pay for a particular set of features.

• Brand Equity
• Price Optimization

How much does your market expect to pay and much will your market bear are distinct questions and part of the “optimization” problem confronting every seller.  Few products or services are so concrete that pricing is a simple interval estimation.  Price sensitivity identifies the changing nature of both offering price and selling price in the context of the trade offs buyers must make in a market place of multiple and complex offerings.  Pricing and price sensitivity research puts you inside the heads of your customers before you and they even enter the market place.  Making the right offering at the right price means you can anticipate sales, minimize risk, and maximize profit.

Any text, whether from press releases and news coverage, advertising or marketing materials, user comments like online reviews, blogs, social media postings and exchanges, or open end survey responses and in-depth interviews can be subjected to “content analysis.  Traditional content analysis required arduous subjective reading and systematic coding, often requiring multiple coders.  Today advances in computing power, artificial intelligence, and programmed linguistics theory makes content analysis a more concrete and repeatable process.  The Olinger Groups uses state of the art text analysis and mining software to analyze content and valence of these sources of information which were often over looked or minimized because of the labor intensive nature of coding and potentially unreliable results of analysis.

This research allows a company to see their business from the eye of the consumer or buyer.  It is in a way testing the effectiveness of a company, brand, advertising campaign, etc.  By determining users’ attitude toward the company/brand, the way they perceive the company/brand (image), and how/how frequently they use the company/brand, we can uncover motivations and drivers of usage.  It is a very valuable type of research for any business…

This may include:

• Advertising Effectiveness
• Brand Identity
• Concept Testing?
• Corporate Image/Identity Research
• Benchmark Studies
• Branding/Identity Testing
• Hospital AIU

This research is used to predict attentiveness, actual consumption, satisfaction, and forecast trends.  Using modeling/simulation techniques, optimization research can be designed to uncover the right product, price, or concept.

The Olinger Group can conduct specific research to identify a health incentive plan for your company.  By surveying employees, we can identify what they respond to positively and negatively, what they would like to see in a health plan program, and what incentives would be desired.  This allows the company to set up a cost efficient and DESIRED program that will most likely be used.

This research allows a company to uncover where it falls in the market, as well as where it ranks among competitors.  It is valuable because it allows the company to properly target itself to the best/most receptive audience, as well as gain understanding and leverage of how to react to its competitors.

This may include:

• Brand Positioning
• Branding/Identity Testing
• Concept Positioning

Tracking studies are a very important type of research.  They allow a company to see how it changes over time.  Whether this is how its product changes, or its customers, or how loyalty and satisfaction are developed over time.

This may include:

• Advertising Effectiveness
• Awareness Studies
• Benchmark
• Satisfaction/Loyalty Studies