“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
Market segmentation is the process of dividing a market into groups
of consumers who differ from one another based on sensitivities, needs
and preferences. Markets can be divided based on demographics, geographic
factors, socioeconomic factors and lifestyle characteristics. The goal
of market segmentation is to define customer profiles for different market
segments and be able to successfully target these segments. Product development
efforts, marketing campaigns and advertising campaigns are more successful
when targeting specific market segments.
Benefits of Market Segmentation
It is easier to market a product or service to a group of customers with similar needs and preferences.
It helps identify markets - saturated, underserved or untapped.
It increases efficiency by focusing marketing resources on targeted market segments.
Call now to speak to a marketing research expert 1-800-808-4643
