The Olinger Group

These in-situ face-to-face interviews are utilized to sample transient populations in large areas and with large groups of people to ascertain answers regarding a distinct subject.  Short assisted interviews are conducted in retail areas such as a store or mall, in public space like airports or public transportation, after an event or performance, on the street or other public venues.  It is a way to gain an immediate response about an experience.  Interviewers not only complete short interviews, but can also unobtrusively record behaviors, facial expressions, body language, etc. of the target segment.  Furthermore, these interviews are once again fully customizable to the client.