The Olinger Group

Sometimes there are only a few members of the target population or a few individuals are so very important that their perceptions and opinions matter far more than all the others.  This situation requires special handling and privileged data collection.  All of our executives have terminal research degrees or years of executive experience and are available for peer-to-peer interviews.  Their years of research experience guarantee that interviewing is both directed and spontaneously responsive, in order to obtain maximum information from each of the limited number of potential sources.  More of a scripted conversation, the interviews can divulge complex, peculiar, or particular aspects, or diverge into relevant but unforeseen insights of a market research problem.