Ethnographies
The extensive use of Ethnography is relatively new in market research. In the guise of embedded or participant observation it has been a standard research tool of functionalists, especially in anthropology for many years. When appropriate, ethnography offers unprecedented, though mediated, qualitative detail and context that maximizes on internal validity, especially for highly specialized homogeneous populations. The Olinger Group knows when and where ethnography can be used to the maximum benefit to business clients and offers this methodology only if appropriate.