“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
Consumer behavior analysis and research involves the study of the consumer
decision process - how consumers choose and use products. Consumer behavior
research can be used to determine the buyer behavior of customers and
non-customers, and to identify critical factors in the decision-making
process. Research results can also include how customers use products/services
after purchase, so improvements can be implemented as necessary (e.g.,
product features, website performance).
