“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
The results of conducting awareness, image, and usage (AIU) research
provide companies and organizations with a clear understanding of their
markets' awareness and perceptions of their products/services. Companies
can also determine the usage behavior of their products/services through
AIU research. Many times, clients conduct AIU research to determine a
baseline measurement, and then are able measure and track these patterns
over time.
Insights from AIU Research
Determining the image and perceptions
of customers and non-customers about your business and your product or
service
Measuring awareness of your business's product or service among non-customers
Identifying how people became aware of your business and products or services
Defining what factors influence people's perceptions
Determining customer usage behavior and patterns regarding products or
services
Measuring the awareness, image, and usage of competitor products or services
Call now to speak to a marketing research expert 1-800-808-4643
