The Olinger Group specializes in recruiting, conducting surveys, and analyzing the research gathered at special events, tradeshows, conference, and conventions. The research is qualitative, quantitative, or a combination and often includes multiple phases (pre-exposure, post-exposure, and the possibility to opt-in for future follow-up research).
Sponsored events & programs, festivals, community gatherings, and other special events present the opportunity to reach very specific groups of respondents at the point of exposure. This ensures the most precise recollection and detailed responses, as well as the ability to most accurately test the short and long-term impacts of sponsorships and experiences of interest.
Tradeshows, Conferences, and Conventions
The Olinger Group’s research with attendees and exhibitors at tradeshows, conferences, and conventions provides important access to industry professionals as well as consumers. These events offer access to significant numbers of targeted respondents, many of whom are typically very difficult to reach.
Major Clients/Projects in this Industry
Bank of America, Van’s Warped Tour, Essence Music Festival, PAX East Gaming Expo, Harrah’s, National Association of REALTORS, Gaylord Entertainment, General Growth Properties, PDI, Inc., Craft and Hobby Association, and JD Events
Types of Studies Typically Conducted
Event Satisfaction, Marketing/Ad Research, Target Market and Market Size, Awareness/Image/Usage, Brand Perception, Intercepts, Event Evaluation and Impact, Member Research, Exhibitor and Attendee Research, Focus Groups, and In-depth Interviews