Smart Stuff

Smart Stuff From the Blog

BLOG – Optimizing value and cost (and how that relates to a salad bar)

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Arena-Concert

BLOG – Ticketmaster’s new pricing strategy could help us know more about who buys what and when.

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walmart-logo1

What does it say when the world’s largest retailer says it’s looking to market research to climb out of a sales drop?  It means that almost any business can benefit from learning a little more about your clients and why they buy.

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Social-Media-Icons

Is Traditional Mystery Shopping Becoming Obsolete? Mystery shopping is used as a tool by companies to evaluate the shopping/buying experience of its customers. Companies then use the feedback to make improvements regarding their employees, facilities and processes. Mystery shopping provides valuable insight for businesses, which is why companies are willing to invest in it. However, […]

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Market Research on a Budget

January 27, 2011
Boy-in-Sand

Account Executive Jorie Kirschbaum decodes the mystery of how to make do with less when planning your next market research project.

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Routing-Sign

Can someone please complete my survey?  Managing Director explains why routing makes it easier.

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This week, the Census Bureau released preliminary findings from the 2010 Census.  Not only will these results change the country’s political landscape through Congressional redistricting, but these new data sets will also change the way many businesses look at local markets.

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The Olinger Group’s clients receive actionable benefits from a comprehensive segmentation approach that identifies more meaningful analytic groups taking into consideration all the issues of segmentation.

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