Smart Stuff

Smart Stuff From the Blog

LSU-Fan-Balcony

Hundreds of thousands of fans can give researchers great insights.

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Hidden charges, nickel and diming, small print disclaimers…we all hate these!  So why are so many companies still doing them?

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back-to-school-300x200

Parents leaving kids at home for school supply shopping may signal larger trend of shifting consumer habits.

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What’s Your Cell Number? The trend of decreasing telephone landlines has begun to affect the market research industry and limit the ways we are able to reach respondents.  With so many options for cellular phones available, it makes sense for people to abandon their landline.

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Market researchers need to be creative to clear new hurdles in survey response

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twinkies

BLOG – Are changes in consumer behavior caused by the recession temporary or here to stay?

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Research Analyst Megan Holstine explains how market researchers need to responsibly utilize mountains of data being collected every day.

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BLOG – How Do Market Research Companies Separate Themselves from the Bad Guys?

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