Smart Stuff

Smart Stuff From the Blog

Green-Suit

Research Analyst Megan Holstine examines how the market research industry is changing with the times to become more environmentally conscious.

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The Olinger Group employees explain how they use the iPad to collect in-person interviews in the field.

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The Olinger Group Founder and CEO Jude Olinger explains how the firm has lead the way in using high-tech methods to collect survey data. The Olinger Group has pioneered the use of Apple iPads for in-person interviewing in the field.

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iPad

June 29, 2010

The Olinger Group has become the first company to embark on a major consumer behavior study using Apple’s new iPad. In just a few weeks, The Olinger Group outfitted surveyors in 130 shopping malls across the country with hundreds of iPads. Surveyors have interviewed more than 50,000 shoppers with iPads – finding out why they […]

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NEW ORLEANS, LA – April 20, 2010 A study conducted by The Olinger Group for CVS Caremark showed the specialty pharmacy just how important its pharmacists and pharmacy service representatives are to patients.  The Olinger Group discovered that almost 70 percent of respondents reported that the CVS Caremark pharmacy professionals played an important role in […]

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