“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
HOTEL INVESTMENT COMPANY
A major hotel investment company was investing $30,000,000 to renovate a large hotel property
in its portfolio operating under a top brand name. The hotel property was located in a city
known for its convention and tourism business and the hotel was structured to host large
conventions and conferences. The company engaged The Olinger Group to determine what
changes could be made during renovation of the existing property in order to maximize interest
among convention/conference meeting planners.
The Olinger Group used discrete choice analysis in order to arrive at a design for the facility.
Results suggested that the property should be re-designed and re-positioned as a high-tech,
business friendly facility with everything to meet conference attendees needs located
conveniently under one roof. Market simulation was used to demonstrate to the client not only
the likely impact of suggested changes on market share, but also the likely impact on market
share of competitor actions. The redesign effort is currently under way.
HOTEL AMENITIES
An entertainment company with large hotel/convention facilities in several major cities engaged
The Olinger Group to assist in developing an amenities/telecommunications package that would
be used uniformly across the facilities and which would be appealing to meeting planners
seeking to book conferences and conventions.
The Olinger Group determined that the key feature driving meeting planner interest was the
availability of in-room high speed Internet access. It found that rates charged for local and long
distance telephone service were irrelevant, due primarily to the fact that hotel visitors rarely use
hotel telephones in an age of wireless communication. The hotel company is implementing a
uniform amenities package across all properties.
VACUUM CLEANER DESIGN
A well known manufacturer of high end vacuum cleaners sought to modify their current “highest-
end” product in such a way that they could raise the price of the product without dampening
demand. The problem presented was a classic “trade-off” problem ideally suited for discrete
choice analysis.
An extensive list of product features was developed and tested on-line in a consumer survey
and it was determined that significantly more could be charged for a product offering a greater
level of allergen protection. This could be profitably accomplished given the acceptable new
pricing, and the new product was pursued.
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