“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
METROPOLITAN AREA TERTIARY CARE HOSPITAL
The most widely used tertiary care hospital and healthcare clinic in a large metropolitan area
seemed to have reached a plateau in terms of its market share. Its research interest was in
finding ways that it could convert customers from other healthcare institutions and grow its
market share once again. The Olinger Group conducted a detailed demographic segmentation
of the area market in order to precisely identify targets for market expansion.
A key finding of The Olinger Group study was that consumers with existing physician
relationships were unlikely to switch healthcare providers absent a change in insurance or
location. The Olinger Group suggested strategies for winning over unattached consumers and
was able to provide very precise geographic and demographic information for targeting these
consumers.
COMMUNITY PRIMARY CARE HOSPITAL
A medium size community hospital located in the Midwest, within driving distance of one of the
nation’s leading healthcare institutions, was interested in examining its reputation in the
community and exploring the possibility of increasing its share of the local healthcare market.
Not surprisingly, the nearby major healthcare institution enjoyed the strongest reputation in the
area, however, the client hospital was also well reputed and the most frequently used
healthcare facility in what it defined as its “primary market.” Increasing market share was seen
as a possibility, especially if the hospital was to increase access to specialty medical care at its
facility.
DISEASE MANAGEMENT COMPANY
The Olinger Group is engaged in an ongoing patient/physician satisfaction study for a company
that, among other things, provides a monitoring service geared toward improving the health and
extending the lives of patients suffering from congestive heart failure. Each month, The Olinger
Group administers, gathers data and issues reports on information gleaned from thousands of
congestive heart failure patients.
The client’s program is making a significant difference in maintaining and improving the quality
of life of its client patients which it is able to prove to its customers – major health insurance
providers nationwide. The client credits the accurate and timely information provided by The
Olinger Group, in part, for its success.
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