“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
MORTGAGE LENDING STUDY
A leading financial services firm dealing with mortgage lending sought to gauge support for and
activity related to simplification of the mortgage lending process and related matters among
lenders. The Olinger Group was engaged to conduct a series of in-depth interviews with
relevant banking executives for this purpose. In total, interviews were conducted with 30
executives of lending institutions representing different institution sizes and markets.
The research disclosed strong support for simplification mechanisms, though support for
specific mechanisms varied considerably based on the size and consequent resources of the
financial institution under study. Support for relevant proposed regulations was explored, and
results indicated that a number of institutions were already putting procedures into practice in
anticipation of new regulatory requirements.
MANAGEMENT COMPENSATION STUDY
A large regional financial institution engaged The Olinger Group to study preferred methods of
compensation, performance feedback, and personal savings among management employees.
A total of 214 employees were surveyed, representing a 47% response rate.
The study was successful in determining preferred means of compensation, including benefit
preferences, and was able to identify salary trade-offs that management employees were willing
to make in return for specific benefits. The client financial institution was able to use the results
to structure compensation packages which hit an optimal point between employee satisfaction
and client financial needs.
SMALL BUSINESS COMMUNICATIONS CHECK
A large regional financial institution engaged The Olinger Group to explore reaction to marketing
materials designed to promote a new small business loan product that the client was offering.
The Olinger Group conducted focus groups among small business owners in order to test
product names, appearance and content of marketing materials, and reaction to the proposed
loan application process.
The research led to the acceptance of a product name, but indicated problems with some
specific elements of the promotional materials, which were subsequently changed.
Respondents expressed positive attitudes toward the proposed application materials.
Call now to speak to a marketing research expert 1-800-808-4643
