“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
ENTERTAINMENT COMPANY
An entertainment company that owns a well known attraction oriented toward country music
fans faced declining attendance and was looking for new marketing strategies to reverse this
trend. Previous marketing efforts had been targeted almost exclusively at person engaged in
what was considered a “country lifestyle.”
The Olinger Group suggested a research project which reached out beyond the “country
lifestyle” restriction, conducting a lifestyle segmentation of potential consumers, with “potential”
being defined solely based on geographic criteria. The research discovered that a significant
portion of the potential customer base fell outside of the “country lifestyle” criteria and was able
to suggest specific strategies for reaching out to this important consumer segment.
METROPOLITAN AREA ZOO
A zoo located in a large metropolitan area was interested in increasing the number of visitors
from the surrounding community. The Olinger Group conducted a telephone survey of area
residents and found, not surprisingly, that the zoo was considered primarily an attraction for
children and of little interest to adults and families with no children living at home.
The Olinger Group worked with its client to provide information on promotions that could expand
its customer base and also on improvements that could be made to make the zoo visit more
pleasant for patrons.
METROPOLITAN AREA PUBLIC PARK
A large park located in a major metropolitan area wanted to determine new fee-based services it
could provide in order to generate increased revenue and increased interest in park visitation.
The Olinger Group was engaged to explore this question as well as to generate suggestions for
improvements that could be made to the park at present in order to increase interest in visitation
and visitor satisfaction.
The Olinger Group segmented the base of potential visitors based on demographic criteria in
order to determine the attractions that would be of broadest interest as well as those which
would be interesting to more specific population groups. Results suggested that the broadest
interest would be precipitated by bringing in more concerts and cultural events to the park.
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