“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
PARTNERSHIP WITH NATIONAL ASSOCIATION OF REALTORS®
The Olinger Group has been engaged periodically by NAR to conduct its homebuyer and
organization member studies. These studies are as challenging procedurally as they are
analytically as they typically entail administration of mail and/or Internet surveys to tens of
thousands of homebuyers and organization members.
The client organization uses the information gathered in these studies in a variety of ways all
related to ensuring a healthy, satisfied home buying market and organizational membership
whose needs are properly being met.
The Olinger Group has also been engaged on a regular basis to conduct and report on focus
groups at the organization’s annual and mid-year meetings. These focus groups seek to gain
deeper insight into member needs and have been used, among other ways, in order to develop
a more effective design for the organization’s website.
In addition, The Olinger Group frequently serves the organization in conducting special purpose
studies. In one recent study, for example, The Olinger Group collected extensive, detailed
information on home buyer’s preferences for specific home features in selecting a house. This
extensive project enabled the organization to provide valuable information to its membership
regarding proper matching of buyers with the types of property in which they would be most
interested.
Call now to speak to a marketing research expert 1-800-808-4643
