Case Studies

Understanding Customer Churn – Defection, not Defectors Dennis W. Gleiber, Ph.D. Chief Research Scientist, The Olinger Group Learning about defectors is not the same as learning about defection.  Both can be done, but only the latter speaks directly to solutions for the business problems associated with customer satisfaction, loyalty, and continued usage. The very high […]

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Predictive Segmentation Most segmentation methods usually fail to provide the full segmentation picture.  Segmentations that are based purely on needs necessary for determining process or product improvements that will promote loyalty generally show little differentiation in terms of targetable or objective business demographic characteristics. Conversely, segmentations based purely on demographics rarely differentiate customers in terms […]

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Entertainment Company

June 29, 2010

A landmark resort was facing declining attendance, and wanted to reverse this trend.

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National Association of Realtors wants to understand the needs of the current real estate market, and how it can better serve members and buyers.

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Specialty Camp Testing

June 02, 2010

The client was developing a state-of-the-art, residential camp for teenagers using cutting-edge science, technology, and education.  Research was requested to discover what motivated camp decisions for parents and campers and to test the specialty camp concept.

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A well-known charitable organization wanted to measure its presence in the community, and better understand its supporters.  In the past, the client had conducted surveys by telephone and was hesitant to switch to online data collection.

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Plans to relocate a hospital outside the city limits caused an uproar among political leaders.  The hospital wanted to measure public support of the plan to determine if it is aligned with the political stance.

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A leading hospital in gynecologic oncology planned to develop a consumer-centric ovarian cancer website.  The hospital sought to research its target audience in order to focus the website on their needs and concerns.

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