The Olinger Group

What is wanted on a women’s health site? A leading hospital in gynecologic oncology planned to develop a consumer-centric ovarian cancer website.  The hospital sought to research its target audience in order to focus the website on their needs and concerns. Objective: Provide direction for the ovarian cancer website through research with at-risk and affected (more)

Non-profit Measures Current Image, Awareness, and Usage Through Mixed Methodology A well-known charitable organization wanted to measure its presence in the community, and better understand its supporters.  In the past, the client had conducted surveys by telephone and was hesitant to switch to online data collection. Objective: Measure the organization’s awareness, image, and usage, and (more)

Hospital relocation:  does the public opinion match that of the government? Plans to relocate a hospital outside the city limits caused an uproar among political leaders.  The hospital wanted to measure public support of the plan to determine if it is aligned with the political stance. Objective: Hospital seeks unbiased survey of the community to (more)

Large Health Care Clinic Brings in TOG to Find if its Primary Care Physicians are Reducing Frequency of Referrals to the Clinic’s Cardiologists Clinic believed that its Cardiology Department was receiving fewer internal referrals due to the difficult behavior of the cardiologists. Objective: Study internal referrals by clinic’s primary care physicians to its cardiologists Methodology: (more)

Educational Specialty Camp Tests Concepts, Pricing, and Feel The client was developing a state-of-the-art, residential camp for teenagers using cutting-edge science, technology, and education.  Research was requested to discover what motivated camp decisions for parents and campers and to test the specialty camp concept. Objective: Determine drivers for camp selection by teenagers and parents.  Measure (more)

Real Estate Organization Grows Knowledge of Members and Home Buyers with The Olinger Group’s Services National Association of Realtors wants to understand the needs of the current real estate market, and how it can better serve members and buyers. Objective: The National Association of Realtors wanted to know more about members and home buyers to (more)

Major Entertainment-Focused Hospitality Company Uses TOG to Re-Define Prospective Visitors A landmark resort was facing declining attendance, and wanted to reverse this trend. Objective: Determine how the client can get a broader picture of potential customers. The client had previously been marketing exclusively to customers who were identified as living the “country lifestyle.” Methodology: Online (more)