Product Design

There is an open position in the marketplace, and your company aims to fill it.  Creativity is in overdrive as designs are perfected to produce a product to meet the needs of consumers.  Just one problem – is the perception of the perfect product the same as that of the consumer?  Are the product’s features ones that the consumer really wants or values?  What happens when/if competitors respond to your innovations?

Here are some ideal tools to uncover these questions.