Multinomial Logit

Similar to logistic regression, multinomial logit identifies drivers for situations which involve a choice among more than two alternatives. While logistic regression can answer questions such as why someone does or does not drive a Volvo, multinomial logit can answer questions such as why a person drives a Volvo, Mercedes, BMW, or Volkswagen. The ability to transform results into probability estimates makes the results of this complex method easily accessible even to the novice data user.