“The Olinger Group is a pleasure to work
with! Professional, efficient and friendly as well—makes for a great combination.
Their pricing is competitive, services are great and the end product is always
excellent.”
Ana Huerta
National Association
of Realtors
The Olinger Group president, Jude A. Olinger, was recently quoted in the Wall
Street Journal on ad campaign effectiveness.
The Olinger Group president, Jude A. Olinger, was recently quoted in
a Wall Street Journal article on adverting campaigns and effectiveness.
“……It is rare when advertising becomes part of pop
culture. Jude A. Olinger, president of Olinger Group, a New Orleans
ad-testing concern, says such savvy marketers as Anheuser-Busch's Budweiser and
McDonald's have jettisoned strong advertising in favor of new directions. The
danger, he says, is that the next campaign may not generate as much buzz. For
example, McDonald's last memorable campaign, which made its debut
in 1997, used the tagline 'Did somebody say McDonald's?' The chain's subsequent
advertising has been mediocre.”
Article written by Suzanne Vranica, "New York Lottery Banks on
a New Ad Campaign," July 2003.
Travel Counselor, March/April 2002
President, Jude A. Olinger, and director of research, Frédéric
Dimanche, PhD., were interviewed for the following article in the
Travel Counselor regarding the travel and tourism industry.
“Dealing with the Downturn - A Guide for Staying Afloat in Today's Economic Rapids”
