The Olinger Group Founder and CEO Jude Olinger and Chief Research Scientist Dr. Dennis Gleiber shared their industry expertise recently with a group of business school students four states away without leaving the company’s New Orleans offices. Using Skype internet video service, Olinger and Gleiber lectured students at SKEMA Business School’s USA campus at North Carolina State University. The international business students had the chance to hear about The Olinger Group’s market research expertise, and they also were given the opportunity to ask Olinger and Gleiber questions about the company’s practices and the industry in general.
The SKEMA class was taught by Professor Frederic Dimanche, a former Research Director at The Olinger Group. Dr. Geliber was impressed by the caliber of engagement from the SKEMA students. “The first and biggest question was ‘how do you work with a client?’” “The answer is you have to talk with them and find out what they want to know,” says Gleiber. Olinger and Gleiber also discussed the differences between qualitative research and quantitative research, as well as how the company utilizes Sawtooth software to execute interactive online surveys.
The online lecture session was a first for The Olinger Group, and hopefully will not be the last. The Olinger Group has maintained strong connections with universities in the New Orleans area, and looks to establish new relationships with other schools.
ABOUT THE OLINGER GROUP
The Olinger Group is a full-service market research firm that is an industry leader in innovation, project management and advanced analytics. Founded in 1994, the New Orleans-based firm specializes in helping companies in the retail, hospitality and healthcare industries find out more about customers’ behaviors and attitudes. Focusing on custom-designed project management, The Olinger Group uses advanced analytics and conjoint analysis to gauge consumer interest in price, availability, features and other qualities for products and services. The Olinger Group offers companies and organizations custom research on an off-the-shelf budget.