NEW ORLEANS, LA – March 8, 2011
The Olinger Group Founder and CEO Jude Olinger was featured in a recent Computer World article discussing the benefits and possible uses of the Apple’s new iPad 2. The Olinger Group pioneered the use of the original iPad in market research when it used more than 200 of the tablets to conduct a sweeping research project for giant mall owner GGP. “The front and rear camera will be very useful for training survey interviewers, for capturing qualitative information and for seeing nonverbal cues if we are interviewing a survey respondent,” Olinger told the magazine.
Read the full article here.