NEW ORLEANS, LA – October 27, 2010
Research techniques performed and pioneered by The Olinger Group have been featured in an article appearing in the Wall Street Journal. The article explains how client General Growth Properties (GGP) utilized The Olinger Group’s mobile interviewing techniques to survey shoppers at more than 130 GGP malls across the country. New business applications of Apple’s iPad from multiple industries were highlighted in the article. During the summer of 2010, The Olinger Group helped GGP track shopping habits and behaviors through one-on-one interviews utilizing the iPad.
Read the Wall Street Journal article here.
Also, a video was produced discussing the GGP project and other new uses of the Apple iPad.