Get to Know Your 308,000,000 Fellow Americans
This week, the Census Bureau released preliminary findings from the 2010 Census. Not only will these results change the country’s political landscape through Congressional redistricting, but these new data sets will also change the way many businesses look at local markets. Many market research projects are compared against the most recent census. Having a more accurate estimation of who lives where and why can help marketers target their efforts as they look to drive business.
The New York Times has a great breakdown of the latest Census Bureau figures that have been released. More 2010 Census data will be released over the next few weeks. The Census Bureau’s website is also a great resource.