Having just returned from a nationwide, whirlwind meeting and conference tour over the past 6 weeks (Atlanta, Chicago, San Diego, Washington DC, and New York), I’m compelled (actually, coerced by my staff) to share my thoughts about social media as we inaugurate The Olinger Group’s blog and enter the blogosphere. Before my recent travels, I kept asking my staff, “Why are we messing around with social media and how does this apply to our business?” After hearing speaker after speaker at conference after conference talk about social media, I’m still not sure that I know the answer to these questions. It seems very much like the Wild, Wild West out there with lots of fragmentation and lots of other people trying to figure out what it all means to them and their businesses. What I am sure of after hearing all of the discussion and debate is that in order to figure out if social media or how social media will be a useful tool for us and our customers, we have to participate.
Having seen numerous technology waves occur in my career, from the advent of fax machines to the rise of the World Wide Web, it appears to me that social media seems to have stickiness that will ensure that it is with us for the foreseeable future. No matter my own personal opinions about the value of the medium, it is now a part of our society and part of the way that our customers and clients do business. It has become a primary form of communication for many and it can no longer be ignored.
As part of our entrance into social media, we’ve created a new blog. Our goal for this blog is to give our firm a voice. A voice to express, debate, inform, and enlighten on things that are important to us about the industry that we are in (market research), about our corporate culture, and about the world in which we live. We hope to be able to share our critical, point-of-view with those we know and those we don’t yet know to advance the state of the art in our industry. We plan to have contributions from many in our organization about topics that we are experts in. We will strive to make these contributions highly relevant and helpful to furthering the knowledge and debate about all things market research. And hopefully have a little fun while we are at it.
Jude Olinger, Founder & CEO The Olinger Group